GU-IRINS

Dr. Prateek Kanchan

Professor & Director

Ph.D ,M.B.A,B.Sc,Intermediate (10+2),High School (10)

Specialization Marketing Management
Area of Research/Interest Marketing, Advertising, Consumer Behavior, and Strategy
Teaching Experience 22+ years
Total Research 22+ years
Website / Blog
Email prateek_kanchan@yahoo.com

Books

  • In-Film Advertising-Brand Positioning Strategy
  • Dr. Prateek Kanchan
  • The ICFAI University Press, Hyderabad
  • December 2006  |    |   Pages : -
  • 81-314-0486-2
  • Contemporary Marketing Promotions
  • Dr Prateek Kanchan
  • LAP LAMBERT Academic Publishing
  • February 2018  |    |   Pages : -
  • ISBN 13 : 978-613-5-81656-3, ISBN 10: 613581656X,
  • Dynamics of 21st Century Marketing Communications
  • Dr Prateek Kanchan
  • LAP LAMBERT Academic Publishing
  • June 2018  |    |   Pages : -
  • ISBN 13 : 978-613-9-83571-3, ISBN 10: 6139835712,
  • Writings on Marketing: Research Journey of an academician from 2002 to 2015
  • Dr Prateek Kanchan
  • Kindle Edition, published by Kindle, Amazon.com and Paperback, Independantly published
  • December 2018  |    |   Pages : -
  • ASIN: B07MGPSMWK and ISBN-10: 1792663579, ISBN-13

Publications

Note : This data are manipulate by subject expert if any query regard this please mail on atul.patel@gujaratuniversity.ac.in

  • Productivity Enhancement perception of Employed Part Time MBA students
  • Dr. Prateek Kanchan
  • November 2014  |  ()
  • Qualitative and Quantitative Women Knowledge Worker Development: Conceptual Framework in Indian Per
  • Dr. Prateek Kanchan
  • March 2014  |  ()
  • Qualitative and Quantitative Women Knowledge Worker Development: Conceptual Framework in Indian Pers
  • Dr. Prateek Kanchan
  • January 2014  |  2 ()
  • Ethical Marketing in current times : Social Responsibility in Indian context
  • Dr. Prateek Kanchan
  • December 2013  |  ()
  • Ethical Marketing in current times : Social Responsibility in Indian Context
  • Dr. Prateek Kanchan
  • July 2013  |  ()
  • Challenges to Indian Retail Marketing with FDI in Retailing a reality: 2012 and beyond
  • Dr. Prateek Kanchan
  • March 2013  |  ()
  • Employer Branding; A Marketing Tool for Attracting Talented Management Graduates
  • Dr. Prateek Kanchan
  • February 2013  |  ()
  • Consumer response to Innovation leading to improved market share with respect to Indian companies
  • Dr. Prateek Kanchan
  • March 2012  |  ()
  • Strategic Communication: Managing audio-visual media business using multiple stakeholders in India
  • Dr. Prateek Kanchan
  • February 2012  |  ()
  • Role of Marketing Strategies in building MBA entrance coaching brands: A Case Study
  • Dr. Prateek Kanchan
  • July 2011  |  ()
  • Changing Dimensions of Global Marketing
  • Dr. Prateek Kanchan
  • December 2010  |  ()
  • Branding Education: A Case Study of School Education( nursery to grade 12) branding in private sec
  • Dr. Prateek Kanchan
  • November 2010  |  16 ()
  • Advertising on Television and its impact on Consumer Buying decision process: A Case Study’
  • Dr. Prateek Kanchan
  • February 2010  |  ()
  • Management and Spiritualism: A Convergence of the two
  • Dr. Prateek Kanchan
  • March 2009  |  ()
  • Management and Environmental Concern: A convergence of the two
  • Dr. Prateek Kanchan
  • February 2009  |  ()
  • Branding of B-Schools: Convergence of Academics and Corporate Expectations
  • Dr. Prateek Kanchan
  • September 2008  |  15 ()
  • Branding Star Hotels-A Conceptual Framework with reference to Ahmedabad
  • Dr. Prateek Kanchan
  • December 2006  |  ()
  • Trends in Advertising: Special Focus on In-Film Advertising
  • Dr. Prateek Kanchan
  • July 2006  |  ()
  • Marketing Strategically to Rural Indian Folks-A basket full of opportunities
  • Dr. Prateek Kanchan
  • May 2006  |  ()
  • Customer-Satisfaction to Delight
  • Dr. Prateek Kanchan
  • August 2005  |  ()
  • Marketing efforts of Mobile service providers:Coming of age
  • Dr. Prateek Kanchan
  • December 2004  |  ()
  • Market sensing: The contemporary way
  • Dr. Prateek Kanchan
  • October 2004  |  28 ()
  • Behavioral shift in consumers as a fall-out of socio-cultural dynamism
  • Dr. Prateek Kanchan
  • January 2004  |  ()
  • Socially Responsible Corporates: Reality or Misrepresentation
  • Dr. Prateek Kanchan
  • January 2004  |  ()
  • Behavioral shift in consumers as a fall-out of socio-cultural dynamism
  • Dr. Prateek Kanchan
  • January 2004  |  ()
  • Retailing-The Buzzword of Indian Industry post 2000
  • Dr. Prateek Kanchan
  • December 2003  |  ()
  • Advertising for societal benefit leading to Corporate Goodwill ( Certain examples in Indian context
  • Dr. Prateek Kanchan
  • August 2003  |  ()
  • Managing Individuals Qualitatively-An ethical paradox in organizations
  • Dr. Prateek Kanchan
  • March 2003  |  ()
  • Tourism in times of Fast Changing Life-An analytical study with respect to a busy executive
  • Dr. Prateek Kanchan
  • March 2003  |  ()
  • Services Marketing: A Diaspora of strategies and tactics
  • Dr. Prateek Kanchan
  • January 2003  |  ()
  • Managing Brands- Relevance of conventional ways
  • Dr. Prateek Kanchan
  • January 2003  |  ()
  • Advertising Cosmetics_ A Strategic shift
  • Dr. Prateek Kanchan
  • January 2003  |  ()
  • Marketing Education-A Revolution of Sorts
  • Dr. Prateek Kanchan
  • September 2002  |  ()
  • Models and Modeling
  • Dr. Prateek Kanchan
  • April 2002  |  ()
  • Marketing – A discipline which is fascinating as well as challenging
  • Dr. Prateek Kanchan
  • January 2002  |  ()
  • Advertising & Ethics – A challenging co-existence
  • Dr. Prateek Kanchan
  • January 2002  |  ()
  • Marketing – A discipline which is fascinating as well as challenging
  • Dr. Prateek Kanchan
  • January 2002  |  ()

Programme Attended

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Paper Presented

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Special Academics Distinctions

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Collaborations

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Consultancy

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