GU-IRINS

Dr. Nileema Ruparel

Professor

Specialization 0
Area of Research/Interest Marketing, Pharmaceutical branding and marketing, Product & Brand Management, Consumer behavior, Retailing
Teaching Experience 18+
Total Research 18+
Website / Blog
Email neelima.hitesh@gmail.com

Books

  • Management and Research Practices in Emerging Markets
  • Nileema Ruparel
  • BKSBM, GU
  • 2016  |    |   Pages : -
  • 978-93-80867-85-4
  • A study on Human Resource Disclosure in Corporate Social Responsibility Reporting in India
  • Nileema Ruparel
  • Excel India Publishers
  • 2015  |    |   Pages : -
  • 978-93-84869-09-0
  • Impact of Corporate Social Responsibility: A Study Across Selected Companies of Healthcare Industry
  • Nileema Ruparel
  • Corporate Governance: Contemporary Issues & Challenges in Indian Economic Environment
  • 2014  |    |   Pages : -
  • 978-93-5122-000-8
  • Understanding Marketing Perspective of Knowledge Driven Industries with Special Emphasis on Biotechn
  • Nileema Ruparel
  • Understanding Marketing Perspective of Knowledge Driven Industries with Special Emphasis on Biotechn
  • Nileema Ruparel
  • Understanding Marketing Perspective of Knowledge Driven Industries with Special Emphasis on Biotechn
  • Nileema Ruparel
  • Exploiting Global Boundaries: Managing Business Transitions
  • 2013  |    |   Pages : -
  • 978-81-928788-0-5
  • Organized Pharma Retailing: Exploring trends and Customers’ Perceptions (in Gujarat)
  • Nileema Ruparel
  • Epoch Strategies for Marketing
  • 2012  |    |   Pages : -
  • 978-93-81361-68-9
  • Paradigm Shift in Management Education for Global Sustainability
  • Nileema Ruparel
  • Global Education System and Changing Social Arena
  • 2011  |    |   Pages : -
  • 978-81-7446-959-5
  • Internet users’ perceptions and attitude for online travel and online travel portals in an emergin
  • Nileema Ruparel
  • Marketing Paradigms for Emerging Economies
  • 2009  |    |   Pages : -
  • 978-81-8424-403-8
  • From CRM to CEM (Customer Experience Management): The new marketing paradigm for competitive advanta
  • Nileema Ruparel
  • Enhancing Enterprise Competitiveness
  • 2007  |    |   Pages : -
  • 81-8424-157-7
  • Customer Relationship Management: The Emerging Marketing Paradigm
  • Nileema Ruparel
  • Enhancing Performance: Agenda for Growth
  • Jan-2004  |    |   Pages : -
  • 81-7446-372-0

Publications

Note : This data are manipulate by subject expert if any query regard this please mail on atul.patel@gujaratuniversity.ac.in

  • Human Resource Requirements in Organized Retailing: A Skill – Gap Study
  • Nileema Ruparel
  • January 2014  |  ()
  • Consumer behaviour of parents and role of children in children’s apparel purchases in Ahmedabad
  • Nileema Ruparel
  • January 2014  |  ()
  • Exploring the utility of Internet based online forums for businesses to aid branding activities
  • International Journal of Applied Managerial Research
  • October 2011  |  ()
  • The Magical realism of Marketing’ in the column – Faculty Corner of ‘Aarash’- Magazine of Students
  • Nileema Ruparel
  • September 2010  |  ()
  • Gujarat State Cooperative Marketing Federation Ltd
  • Nileema Ruparel
  • October 2004  |  ()
  • Logistics Management of Fertilizers at Gujcomasol
  • Nileema Ruparel
  • April 2004  |  ()
  • Factors influencing the prescribing behavior in medical fraternity: A review of existent literature and theoretical model(s) to set the agenda for future research
  • Nileema Ruparel

Programme Attended

Sr.No Programme name Title Level of programme From date To date Organized by roleoffaculty
1 Workshop Sales Promotion to Doctors’ 11-01-2016 12-01-2016 B. K. School of Business Management, GU
2 Workshop Transforming HR for Enhanced Organizational Capability 08-01-2020 10-01-2020 Nirma University
3 Workshop Impact of Corporate Social Responsibility. A Study Across Selected Companies of Healthcare Industry 14-03-2014 15-03-2014 Gujarat Technological University, Ahmedabad
4 Workshop Exploiting Global Boundaries: Managing Business Transitions’ 01-12-2013 01-12-2013 GLS University
5 Workshop Consumer Behaviour of parents and role of children in children’s apparel purchases in Ahmedabad 01-04-2013 01-04-2013 April 2013
6 Workshop Improving Efficiency in Delivery of Healthcare through Electronic Medical Records (EMR) in Healthcar 01-08-2012 01-08-2012 Association of Indian Management Schools (AIMS)
7 Workshop Organized Pharma Retailing: Exploring trends and Customers’ Perceptions (in Gujarat) 01-01-2012 01-01-2012 Institute of Management, Nirma University, Ahmedabad
8 Workshop Customers’ Preferences towards Airline Value Added Services in an Emerging Market: The Indian Cont BIMTECH
9 Workshop Women in Business and Management 30-01-2010 31-01-2010 Gujarat University, Ahmedabad
10 Workshop Marketing Paradigms for Emerging Economies 07-01-2009 09-01-2009 Indian Institute of Management, Ahmedabad
11 Workshop Management Education at Cross Roads 27-08-2008 29-08-2008 AIMS (Association of Indian Management Schools) at Welingkar Institute of Management, Mumbai
12 Workshop From CRM to CEM (Customer Experience Management): The new marketing paradigm for competitive advanta 05-01-2007 07-01-2007 Institute of Management, Nirma University
13 Workshop Customer Relationship Management: The Emerging Marketing Paradigm’ 30-01-2004 31-01-2004 Institute of Management and Research, Indore
14 Workshop Urban Cooperative Banks in Gujarat – Role, Crisis and Risk Management Strategies 05-04-2003 06-04-2003 S. K. School of Business Management, North Gujarat University
15 Workshop Business Ethics: A Wake up Call 11-01-2002 12-01-2002 S. K. School of Business Management, North Gujarat University

Paper Presented

Sr.No Programme name Title Level of programme Organization Date Comment

Special Academics Distinctions

Sr.No ACHIEVEMENT / AWARD MONTH & YEAR Remarks
1 Selected by Gujarat University to visit Japan 1994-95 visit Japan for 3 months under Indo-Japan Exchange Programme

Collaborations

Sr.No Collaboration Name Organization Name YEAR Remarks

Consultancy

Sr.No Project Title Organization Name Company Name YEAR