Program

I- MBA in Business Intelligence (I-MBA BI)

Program Code

IMBABI

Level

5 Years Integrated

Duration

5 Year

Department name

Department of Business Intelligence
Semester Sr no CourseCode Course CourseCredit
Sem-1 1 BI_BBA_AECC-1 English/MIL Communication (EC) 4
Sem-1 2 BI_BBA_CC-101 Fundamental of Management (FM) 4
Sem-1 3 BI_BBA_CC-102 Foundation of Accounting (FA) 4
Sem-1 4 BI_BBA_CC-103 Forms of Business Organization (FOBO) 4
Sem-1 5 BI_BBA_CC-104 Basic Mathematics (BM) 4
Sem-1 6 BI_BBA_PSVV-1 Contemporary Issues in Management (CIM)  4
Sem-10 1 BI-401 Summer Internship Programme 6 to 8 Weeks after First MBA-I (SIP) 2
Sem-10 2 BI-402 Special Study Report (SSR) 4
Sem-10 3 BI-403 On-site Project Training / On Job Training 4 to 5 Months (Long Term) Dissertation Project Report (DPR) 6
Sem-2 1 BI_BBA_AECC-2 Environmental Science (ES) 4
Sem-2 2 BI_BBA_CC-105 Principles of Economics -I –Micro (PoE-I)  4
Sem-2 3 BI_BBA_CC-106 Foundation of Statistics-I  (FoS-I) 4
Sem-2 4 BI_BBA_CC-107 Financial Statement Analysis  (FSA)  4
Sem-2 5 BI_BBA_CC-108 Growth and Structure of Industries  (GSI)  4
Sem-2 6 BI_BBA_PSVV-2   Project – Company Analysis  (PCA)  4
Sem-3 1 BI_BBA_SEC_1 Critical Thinking for Manager (CTM) 4
Sem-3 2 BI_BBA_SEC_1 Health & Fitness Management (HFM) 4
Sem-3 3 BI_BBA_SEC_1 Yoga and Wellness (YW)  4
Sem-3 4 BI_BBA_SEC_1 Computer Fundamentals  (CF) 4
Sem-3 5 BI_BBA_CC-201 Principles of Economics-II-Macro (PoE-II) 4
Sem-3 6 BI_BBA_CC-202 Foundation of Statistic-II (FoS-II) 4
Sem-3 7 BI_BBA_CC-203 Cost Accounting (CA) 4
Sem-3 8 BI_BBA_CC-204 Taxation And Law (T& L) 4
Sem-3 9 BI_BBA_PSVV-3       Project on Special Studies (PSS) 4
Sem-4 1 BI_BBA_SEC_2 Recreation & Leisure Time Management (RLTM) 4
Sem-4 2 BI_BBA_SEC_2 Learning from World Leaders (LFWL) 4
Sem-4 3 BI_BBA_SEC_2 Human Values & Ethics (HVE) 4
Sem-4 4 BI_BBA_SEC_2 E-commerce (E-Com)  4
Sem-4 5 BI_BBA_CC-205 Operation Research (OR) 4
Sem-4 6 BI_BBA_CC_206 Business Environment (BE)  4
Sem-4 7 BI_BBA_CC_207 Company Accounts (CA)  4
Sem-4 8 BI_BBA_CC_208 Business Research Method (BRM)  4
Sem-4 9 BI_BBA_PSVV-4       ICE Project (ICEP)  4
Sem-5 1 BI_BBA_SEC_3 Stress Management (SM) 4
Sem-5 2 BI_BBA_SEC_3 Foreign Language (FL) 4
Sem-5 3 BI_BBA_SEC_3 Financial Software Package (FSP) 4
Sem-5 4 BI_BBA_SEC_3 Disaster Management (DM) 4
Sem-5 5 BI_BBA_CC-301 Marketing Management (MM)  4
Sem-5 6 BI_BBA_CC-302 Financial Management (FM) 4
Sem-5 7 BI_BBA_CC- 303 Human Resources Management (HRM)  4
Sem-5 8 BI_BBA_CC-304 Production and Operation Management (POM)  4
Sem-5 9 BI_BBA_PSVV-5   Feasibility Analysis Report (FAR)  4
Sem-6 1 BI_BBA_SEC-4 Learning from Great Indian Thinkers (LFGIT)/ 4
Sem-6 2 BI_BBA_SEC-4 Research Software Package (RSP) 4
Sem-6 3 BI_BBA_SEC-4 Personality Development & Soft Skills (PDSS)  4
Sem-6 4 BI_BBA_SEC-4 Indian Heritage & Culture (IH&C)  4
Sem-6 5 BI_BBA_CC-305 Introduction to Business Analytics (IBA) 4
Sem-6 6 BI_BBA_CC-306 Marketing and Retail Analytics (MRA)  4
Sem-6 7 BI_BBA_CC-307 Programing for Analytics (PA)  4
Sem-6 8 BI_BBA_CC-308  Power BI (PBI)  4
Sem-6 9 BI_BBA_PSVV-6 Comprehensive Project (CP) 4
Sem-7 1 BI-101 Principles of Management (PoM) 4
Sem-7 2 BI-102 Financial Accounting for Managers (FAM) 4
Sem-7 3 BI-103 Business Communications & Etiquettes (BCE) 4
Sem-7 4 BI-104 Information Systems for Management (ISM) 4
Sem-7 5 BI-105 Applied Statistics for Decision Making (ASDM) 4
Sem-7 6 BI-106 Basics of Business Analytics (BBA) 4
Sem-7 7 BI-107 Data Analysis using Spreadsheet (DAS) 4
Sem-7 8 BI-108 Tableau For Business Analytics (TBA) 4
Sem-8 1 BI-201 Marketing Management (MM) 4
Sem-8 2 BI-202 Behavioural Sciences and Human Resource Management (BS & HRM) 4
Sem-8 3 BI-203 Corporate Finance (CF) 4
Sem-8 4 BI-204 Data Analysis using SPSS (DA_SPSS) 4
Sem-8 5 BI-205 Qualitative Data Analysis (QDA) 4
Sem-8 6 BI-206 Foundation of Econometrics (FoE) 4
Sem-8 7 BI-207 Business Research & Analytics (BRA) 4
Sem-8 8 BI-208 Digital Designing Skill and Digital Marketing (DDS & DM) 4
Sem-9 1 BI-E101 Employment Enhancement Skills (EES) 4
Sem-9 2 BI-E102 Fundamentals of Machine Learning (FML) 4
Sem-9 3 BI-E103 Supply Chain And Logistics Analytics (SC & LA) 4
Sem-9 4 BI-E104 Marketing, Web and Social Media Analytics (MW & SMA) 4
Sem-9 5 BI-E105 HR Analytics (HRA) 4
Sem-9 6 BI-E106 Healthcare Analytics (HA) 4
Sem-9 7 BI-E107 Financial Analysis & Reporting (FAR) 4
Sem-9 8 BI-E108 Fraud And Risk Analytics (FRA) 4
Intake
Eligibility Criteria
  • Qualification : HSC - Commerce || Subject : Commerce || Percentage : 50
  • PO1: Programme Outcomes: On successful completion of the programme, students will be able to : 1. Exhibit a deep understanding of core business intelligence principles and practices, effectively applying them to solve real-world organizational challenges. 2. Showcase skills in advanced data analysis techniques and tools, capable of interpreting complex datasets and presenting insights through effective visualizations. 3. Utilize strategic thinking and critical analysis to address complex business problems, creating innovative and practical recommendations. 4. Communicate complex analytical findings and strategic recommendations clearly and professionally to diverse stakeholders through reports and presentations. 5. Adhere to ethical standards and regulatory requirements in data handling and business intelligence, ensuring responsible and compliant decision-making. 6. Demonstrate strong leadership and collaboration skills, effectively managing BI projects and contributing to team and organizational goals. 7. Acquire valuable industry insights and practical experience, preparing them for leadership roles in business intelligence through internships and real-world projects. The courses available in this program are meticulously crafted, regularly revised, and thoroughly reviewed by experts from both industry and academia. This process incorporates invaluable insights to ensure that the curriculum reflects contemporary management principles and practices. By integrating current industry trends and academic advancements, the program provides a comprehensive and up-to-date education in management.
  • PSO1: PROGRAMME SPECIFIC OUTCOMES (PSOs): No. PROGRAMME SPECIFIC OUTCOMES PSO - 01 Gather, process, and analyze data to support business decisions. PSO - 02 Apply BI insights to formulate and implement effective business strategies. PSO - 03 Master contemporary BI tools and technologies for data analysis and visualization. PSO - 04 Lead BI projects and teams, ensuring successful execution and stakeholder communication. PSO - 05 Manage business data responsibly, adhering to legal and ethical standards. PSO - 06 Communicate BI findings and business recommendations to diverse audiences. PSO - 07 Develop creative, data-driven solutions to complex business problems. PSO - 08 Manage resources and timelines for successful BI project outcomes.
Subject Name: English/MIL Communication (EC)

Statements: Course Outcomes: After successful completion of this course, students will be able to know requisite English speaking skills in corporate world along with basic understanding of grammar. Through reading text ,they will be able to imbibe skills of comprehending text.

Subject Name: Foundation of Accounting (FA)

Statements: Course Outcomes: After successful completion of this course, following outcomes will be achieved: a) An understanding of basic concepts of accounting like debit credit rules, types of accounting etc. b) Ability to examine various transactions could be termed as accounting ones. c) Ability to analyse various final accounts of trading and non-trading concerns. d) Ability to understand the software TALLY.

Subject Name: Forms of Business Organization (FOBO)

Statements: Course Outcomes: After successful completion of this course, following outcomes will be achieved: a) An understanding of the types and forms of business. b) Ability to examine Consumer Behaviour in various environment. c) Ability to differentiate between public ltd. Company and private ltd. Company. d) Ability to understand horizontal, vertical business combinations. e) An understanding of business meetings, agendas and minutes in business meetings.

Subject Name: Basic Mathematics (BM)

Statements: Course Outcomes: After successful completion of this course, following outcomes will be achieved: a) The Understanding of the basic concepts of business maths and apply them to create solve and interpret application problems in business b) Ability to solve problems on various types of equation. c) Ability to solve problems on Matrices and execute the laws of indices, law of logarithm and evaluate them. d) Ability to apply the concept of simple interest and compound interest bills discounted etc. and apply them in day-to-day life. e) Ability to solve problems on Arithmetic progression, Geometric progression and construct logical application of these concepts.

Subject Name: Contemporary Issues in Management (CIM) 

Statements: Course Outcomes: After successful completion of this course, students will be able to understand contemporary questions that are being faced by the corporates and how management plays a vital role in overcoming such issues. Also, different domains of management are touched here to make students understand usage of management.

Subject Name: Environmental Science (ES)

Statements: Course Outcomes: After successful completion of this course, following outcomes will be achieved: An ability to understand environmental resources i.e. renewable and non-renewable. An ability to know ecosystems with bio-diversity. An understanding of vitality of environment in current time in a society as a whole.

Subject Name: Principles of Economics -I –Micro (PoE-I) 

Statements: Course Outcomes: After successful completion of this course, following outcomes will be achieved: An understanding of economics having concepts of economic systems. An ability to comprehend basic theories of economics i.e. theory of demand, theory of supply and distribution. How economics of a country plays role in the growth of the country will also be an ability of students to describe.

Subject Name: Foundation of Statistics-I  (FoS-I)

Statements: Course Outcomes: After successful completion of this course, following outcomes will be achieved: • Students will formulate complete, concise, and correct mathematical proofs. • Students will frame problems using multiple mathematical and statistical representations of relevant structures and relationships and solve using standard techniques. • Students will create quantitative models to solve real world problems in appropriate contexts. • Students will effectively use professional level technology tools to support the study of mathematics and statistics. • Students will clearly communicate quantitative ideas both orally and in writing to a range of audiences.

Subject Name: Financial Statement Analysis  (FSA) 

Statements: Course Outcomes: After successful completion of this course, following outcomes will be achieved: This course will equip students with skills in financial statement analysis, including the use of Comparative Statements, Trend Analysis, and Ratio Analysis. Students will also learn to prepare and analyze SCFP, Fund Flow, and Cash Flow Statements. The course covers key International Accounting Standards and provides hands-on experience with computerized accounting systems and software.

Subject Name: Growth and Structure of Industries  (GSI) 

Statements: Course Outcomes: After successful completion of this course, following outcomes will be achieved: An understanding of different industries of economy. An ability to analyze current stages of different Indian Industries and Services. An ability to assess the emerging issues in Industrial and Service Sector an

Subject Name: Project – Company Analysis  (PCA) 

Statements: Course Outcomes: After successful completion of this course, following outcomes will be achieved: Students will be able to understand internal and external factors affecting business. They will also be able to analyse Business Process Modelling for a particular firm/business. They will also get an ability to identify strength, weakness, opportunities and threats of a business.

Subject Name: Critical Thinking for Manager (CTM)

Statements: Course Outcomes: After successful completion of this course, students will be able to differentiate between scientific thinking and critical thinking. They will also be able to understand observational techniques along with its impact. They will also be able to identify information block, biases and will also be able to identify the writing structure.

Subject Name: Health & Fitness Management (HFM)

Statements: Course Outcomes: After successful completion of this course, students will be able to understand the important role of a positive health lifestyle in India. They will also be able to get idea about various aerobic exercise. Significance of flexibility will also become one of the outcomes for students with knowledge of individual fitness programme development.

Subject Name: Yoga and Wellness (YW) 

Statements: Course Outcomes: After successful completion of this course, students will be able to understand the important role of a positive health lifestyle in India. They will also be able to get idea about various aerobic exercise. Significance of flexibility will also become one of the outcomes for students with knowledge of individual fitness programme development.

Subject Name: Computer Fundamentals  (CF)

Statements: Course Outcomes: After successful completion of this course, students will be able to operate computer with basic knowledge of computer. They will also be able to understand various jargons of computer literates. They will also get knowledge about internet and its applications in routine life and how without internet, in real life, no work can be done smoothly. They will also be able to understand the usage of MS Word, MS Excel which are common software used in real work scenario.

Subject Name: Principles of Economics-II-Macro (PoE-II)

Statements: Course Outcomes: After successful completion of this course, following outcomes will be achieved: An understanding of macro economics with meaning of National Income . An ability to comprehend basic theories of economics i.e. income and employment along with inflation. An ability to understand various policies of central bank of India like fiscal policy, monetary policy. An ability to identify reason behind in-equilibrium in Balance of Payments.

Subject Name: Foundation of Statistic-II (FoS-II)

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1 Demonstrate understanding of the basic body of knowledge associated with elementary probability and statistics; 2 Demonstrate the capability to solve problems in accordance with the basic theories and concepts in the following areas of sampling distribution. 3.While demonstrating a reasonable level of skill incalculation and manipulation of the material: interpretation of data, conditional probability, discrete and continuous probability distributions, hypothesis testing and confidence intervals;

Subject Name: Cost Accounting (CA)

Statements: Course Outcomes: On successful completion students will be able to: • Understand various costing systems • Analyse and provide recommendations to improve the operations of organisations through the application of Cost accounting techniques • Evaluate the costs and benefits of different conventional and contemporary costing systems • Differentiate methods of schedule costs as per unit of production • Apply cost accounting methods for both manufacturing and service industry

Subject Name: Taxation And Law (T& L)

Statements: Course Outcomes: After successful completion of this course, the students will also be able to understand the concept of tax along with its laws regarding taxation of inter-state goods and services tax. They will also be able to know the Income Tax Act basic and how individual and other parties in a country are taxed by the department. They will also be able to know concepts of TDS and residential status of an individual in view of its taxability. They will be able to understand intra state goods and services tax too.

Subject Name: Project on Special Studies (PSS)

Statements: Course Outcomes: After successful completion of this course, students will be able to identify the contemporary topics and how a report is prepared to present. They will enhance their reporting as well as presenting skills through this project study.

Subject Name: Recreation & Leisure Time Management (RLTM)

Statements: Course Outcomes: After successful completion of this course, students will be able to design and manage their leisure time. They will also be able to understand the importance of recreational services for individuals. They will learn different skills of time management to have a smooth and stress-free lifestyle. They will also be able to comprehend the significance of sports for different individuals.

Subject Name: Learning from World Leaders (LFWL)

Statements: Course Outcomes: After successful completion of this course, students will be able to understand different leadership ideas and innovations from the great world thinkers. They will also be able to know how leaders had reacted in various situations to face different situations. They will be able to put those learning from great world leaders into practise.

Subject Name: Human Values & Ethics (HVE)

Statements: Course Outcomes: After successful completion of this course, students will be able to understand how to work in corporate world. They will also be able to identify the process of universal human values and how they can create harmony to live in a natural way. They will also be able to describe which human behaviour will benefit society as large and nature too.

Subject Name: E-commerce (E-Com) 

Statements: Course Outcomes: After successful completion of this course, students will be able to understand how businesses are run in electronic form. They will also get knowledge about different models of e-commerce. They will also be able to explain different technologies used in e-commerce. They will also be able to receive the legal position of digital signatures in e-commerce. They will be able to differentiate between traditional and e-commerce businesses.

Subject Name: Operation Research (OR)

Statements: Course Outcomes: After successful completion of this course, students will be able to : 1. Formulate and solve problems as networks and graphs. 2. Formulate and solve problems as networks and graphs. 3. Set up decision models and use some solution methods for nonlinear optimization problems 4. Propose the best strategy using decision making methods under uncertainty and game theory

Subject Name: Business Environment (BE) 

Statements: Course Outcomes: After successful completion of this course, Students would be acquainted with business objectives, dynamics of business and environment, various types of business environment and its analysis.. They would also be acquainted about development of various acts applicable to business in India. Students would describe and discuss Corporate Social Responsibility, Corporate Governance and Business Ethics. Students would be acquainted with various strategies of Global Trade. They would also discuss Foreign Trade in India, Foreign Direct Investments and its implications on Indian Industries.

Subject Name: Company Accounts (CA) 

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1) Acquire the knowledge in company accounts such as meaning of a company, characteristics of a company, definition of shares, debentures, underwriting and goodwill, types of shares, bonus share, right share and underwriting, liquidation, 2) Understand the accounting treatment in issue of shares at par premium and discount, issues of debenture, managerial remuneration, calculation of goodwill and shares and liquidator’s statement of affairs, 3) Develop the application skills to computation of pro-rate allotment, redemption of preference shares, profit and loss account and preparation of balance sheet of companies. 4) Evaluate the techniques for human resource accounting as well as inflation accounting. 5) Gain confidence in preparation of company accounts in new format with recent development in accounting like environmental accounting etc.

Subject Name: Business Research Method (BRM) 

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1) understand and comprehend the basics in research methodology and applying them in research/ project work 2) select an appropriate research design, and to take up and implement a research project/ study. 3) develop skills in qualitative and quantitative data analysis and presentation. 4) demonstrate the ability to choose methods appropriate to research objectives.

Subject Name: ICE Project (ICEP) 

Statements: Course Outcomes: After successful completion of this course, students will be able to identify the contemporary topics and how a report is prepared to present. They will enhance their reporting as well as presenting skills through this project study.

Subject Name: Stress Management (SM)

Statements: Course Outcomes: After successful completion of this course, students will be able to understand the concept of stress. They will also be able to know the different types of stress in routine life and will also be able to cope up with them with various available strategies.

Subject Name: Foreign Language (FL)

Statements: Course Outcomes: After successful completion of this course, students will be able to get fundamental knowledge about a foreign language that will become an additional advantage in their future career. They will be able to communicate at global level through this outcome.

Subject Name: Financial Software Package (FSP)

Statements: Course Outcomes: After successful completion of this course, students will be able to understand the concept of ERP 9. They will be able to give voucher entries in Tally. They will also be able to know the various inventory vouchers and how they will be given entries in Tally. They will be able to practically put their accounting and financial knowledge into practice with the aid of Tally in real corporate work.

Subject Name: Disaster Management (DM)

Statements: Course Outcomes: After successful completion of this course, students will be able to understand the concept of disaster. They will also be able to identify various factors that lead to disaster. They will be able to know the role of disaster management agencies at the time of disaster. They will also be able to identify the recent developing disaster concepts with techniques of mitigation of disaster management.

Subject Name: Marketing Management (MM) 

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1. Identify key components of marketing management, such as market segmentation, product life cycle, and pricing strategies. 2. Comprehend the significance of marketing concepts within diverse business environments, including marketing information systems. 3. Implement marketing strategies effectively in real-world scenarios using marketing information systems. 4. Investigate consumer and business purchasing behavior to identify trends and implications. 5. Assess the effectiveness of segmentation, targeting, and positioning strategies, and critique product life-cycle marketing methods. 6. Develop innovative marketing strategies tailored to specific market segments and craft integrated communication plans.

Subject Name: Financial Management (FM)

Statements: Course Outcomes: After successful completion of this course, students will be able to explain the concept of fundamental financial concepts, especially time value of money. They will be able to apply risk management and derivatives.. They will also be able to analyze the main ways of raising capital and their respective advantages and disadvantages in different circumstances. They will also be able to understand different dividend theories.

Subject Name: Human Resources Management (HRM) 

Statements: Course Outcomes: After successful completion of this course, the students will be able to identify the importance of human resources and their effective management in organizations and demonstrate a basic understanding of different tools used in forecasting and planning human resource needs. They will also be able to understand concept of recruitment to development of human resource in the organization.

Subject Name: Production and Operation Management (POM) 

Statements: Course Outcomes: After successful completion of this course, the students will be able to understand the knowledge on core features of the operations and production management function at the operational and strategic levels, specifically the relationships between people, process, technology, productivity and quality and how it contributes to the competitiveness of firms.They will develop an integrated framework for strategic thinking and decision making to analyse the enterprise as a whole with a specific focus on production delivery processes.They will also be able to provide qualitative products through usage of quality management concept.

Subject Name: Feasibility Analysis Report (FAR) 

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1. Recall fundamental finance and accounting concepts, including definitions, types of companies, and the components of financial statements. 2. Comprehend financial statement analysis techniques by explaining assessment methods and comparing company performances against industry benchmarks. 3. Apply financial analysis through ratios to interpret company finances, including liquidity and leverage assessments. 4. Analyze accounting quality and profitability drivers, utilizing techniques like CAMEL analysis to understand historical patterns. 5. Evaluate prospective and credit analysis techniques, utilizing models like MDA and PCA to predict financial distress. 6. Create comprehensive evaluations in mergers, acquisitions, and equity analysis, using various valuation methods to assess market value and risk.

Statements: On successful completion of the course, students will be able to: • Design the framework for a sound project feasibility study. • Conduct a simple marketing feasibility study. • Determine the components of the technical feasibility study. • Conduct financial analysis to determine the viability of the project. • Being capable to identify the major sources of project capital structure and the characteristics of each source. • Identify the scope of the project environmental impact study, project organization study, and legal study. • Illustrate the need to determine the project impact on the national economy and society

Subject Name: Learning from Great Indian Thinkers (LFGIT)/

Statements: Course Outcomes: After successful completion of this course, the students will be able to understand different lessons from the Mahabharata, the Ramayana and Bhagvad Gita. They will also be able to know great life stories of Modern India and how Indian Leaders were. They will also learn life lessons from the life stories of Philosophers from all eras.

Subject Name: Research Software Package (RSP)

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1) To understand basic functions of research software package for managing variables and generate descriptive statistics to describe the data and analyze data through graphs and charts. 2) To test differences in sample means. 3) To operate SPSS software. 4) To Identify relationships between variables and develop models for predicting dependent variables on the basis of independent variables.

Subject Name: Personality Development & Soft Skills (PDSS) 

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1) understand, analyse develop and exhibit accurate sense of self. 2) think critically. 3) demonstrate knowledge of personal beliefs and values and a commitment to continuing personal reflection and reassessment.

Subject Name: Indian Heritage & Culture (IH&C) 

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1) be capable of studying historical topics independently; 2) develop the ability to locate a variety of historic source materials in the library and other locations; 3) be able to organize an oral presentation on a historical subject; 4) present their work in class using appropriate methods and means of presentation.

Subject Name: Power BI (PBI) 

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1. Identify and list the key concepts and components of Power BI, including data sources, visualizations, reports, and dashboards. 2. Explain the process of connecting Power BI to different data sources and describe the types of visualizations available. 3. Demonstrate the ability to create and format basic reports and visualizations using Power BI. 4. Analyze and interpret data using Power BI visualizations and tools, including filtering and sorting data within reports and dashboards. 5. Evaluate the effectiveness of different visualization types in conveying information and insights from data. 6. Design comprehensive dashboards and reports that effectively communicate insights and support decision-making.

Subject Name: Comprehensive Project (CP)

Statements: Course Outcomes: After successful completion of this course, the students will be able to implement project management knowledge, processes, lifecycle and the embodied concepts, tools and techniques in order to achieve project success.

Subject Name: Principles of Management (PoM)

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1. Develop understanding of key concepts related to business, profession, and management. 2. Explain the importance of business organization and management processes. 3. Use planning and decision-making models in practical scenarios. 4. Differentiate between types of organizational structures and decision-making processes. 5. Assess the effectiveness of different management theories and control mechanisms. 6. Design comprehensive business plans, organizational structures, and management strategies based on theoretical knowledge and case study analysis.

Subject Name: Financial Accounting for Managers (FAM)

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1. Explain the role of accounting as an information system in businesses and how it supports decision-making. 2. Analyze balance sheets and profit & loss accounts to assess the financial health and performance of a business. 3. Apply basic accounting mechanics to prepare accurate financial statements, including journals, ledgers, and trial balances. 4. Evaluate different methods of revenue recognition and measurement, and assess their impact on financial statements. 5. Demonstrate knowledge of accounting for fixed and intangible assets, including the calculation and reporting of depreciation and amortization. 6. Analyze cash flow statements to determine the cash generation, utilization, and financial flexibility of a business.

Subject Name: Business Communications & Etiquettes (BCE)

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1. Define key concepts in communication and comprehend fundamental communication concepts. 2. Identify common roadblocks and the role of verbal and non-verbal symbols in communication. 3. Discover the characteristics of good listening, recognize poor listening habits, and demonstrate effective listening skills through role plays and practical exercises. 4. Analyze different barriers to effective communication and evaluate strategies to overcome these barriers to enhance communication efficacy. 5. Engage in group discussions, mock interviews, and meetings, applying effective strategies for conducting these activities, and evaluating their performance and outcomes. 6. Create professional business documents, including letters, memos, emails, reports, and proposals.

Subject Name: Information Systems for Management (ISM)

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1. Define fundamental terms and concepts related to computers and networking, including computer definitions, software types, system characteristics, and network components. 2. Demonstrate comprehension of basic principles in computer systems and networking, encompassing application software roles, internet functionalities like browsing and emailing, and fundamental security measures. 3. Apply acquired knowledge to execute basic tasks in computer systems and networking, utilizing operating systems, internet functions, and implementing rudimentary security protocols. 4. Analyze the components and operations of Management Information Systems (MIS), evaluating their structures and assessing decision-making processes in the context of information management. 5. Assess the impact and potential of E-Commerce on traditional commerce, critically examining its advantages, limitations, and diverse business models like B2C, B2B, and C2C. 6. Synthesize E-Commerce knowledge to develop innovative solutions for business challenges, creating strategic plans for the implementation and security of E-Commerce transactions.

Subject Name: Applied Statistics for Decision Making (ASDM)

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1. Recall fundamental statistical concepts, terminology, and formulas, including measures of central tendency, variability, probability distributions, and hypothesis testing methods. 2. Demonstrate a grasp of statistical methodologies within business contexts, interpreting descriptive statistics, probability distributions, and sampling techniques, along with explaining principles underlying hypothesis testing and statistical inference. 3. Implement statistical techniques to analyze real-world datasets, encompassing measures of central tendency, variability, and hypothesis tests, utilizing statistical software for computations and inference generation. 4. Assess data through diverse statistical methods, exploring measures of shape, association, and hypothesis testing, facilitating informed decision-making and critical evaluation of statistical procedures. 5. Judge the reliability and validity of statistical analyses, appraising sampling methods and hypothesis test accuracy, while weighing the strengths and limitations of statistical techniques for interpreting research findings. 6. Employ statistical principles in experimental design and variance analysis, crafting research inquiries, selecting variables, and interpreting results, alongside generating predictive models like simple and multiple regressions using theoretical insights and software tools.

Subject Name: Basics of Business Analytics (BBA)

Statements: After successful completion of this course, the students will be able to: 1. Demonstrate proficiency in using analytics tools such as XL Miner and @Risk to extract insights from data, conduct market basket analysis, and build classification and regression models. 2. Evaluate the impact of data quality and completeness on business analytics outcomes, employing strategies to manage and classify data effectively. 3. Apply decision modeling techniques in Excel to solve complex business problems under uncertainty, including optimization scenarios in marketing, finance, and operations. 4. Critically analyze ethical implications and challenges related to customer analytics, as discussed in seminal works by Davenport, Harris, and others, fostering a comprehensive understanding of the ethical dimensions of data-driven decision-making.

Subject Name: Data Analysis using Spreadsheet (DAS)

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1. Describe Excel components, perform basic operations, and understand key features for effective spreadsheet management. 2. Identify common Excel formulas, demonstrate chart formatting, and recognize PivotTables' significance in data analysis. 3. Utilize Excel functions like VLOOKUP and COUNTIF, and apply modeling techniques for financial analysis. 4. Analyze data with Excel's statistical tools, evaluate model accuracy, and determine optimal data presentation methods. 5. Assess Excel's effectiveness in solving financial problems, and critically evaluate models and forecasts. 6. Develop advanced spreadsheets with formulas and macros, design dynamic financial models, and generate customized reports for effective communication.

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1. Recall SPSS features, data import steps, and manipulation commands for effective data handling. 2. Classify Grasp measurement scales, interpret descriptive statistics, understand hypothesis testing logic, and differentiate analysis techniques in SPSS. 3. Apply data manipulation, descriptive statistics, and hypothesis testing techniques effectively in SPSS. 4. Analyze hypothesis test outcomes, evaluate assumptions, and extract insights from various analysis techniques in SPSS. 5. Assess hypothesis test outcomes, validity of factor analysis, model fit, and method strengths/limitations in SPSS. 6. Develop SPSS syntax, visually represent data, design research studies, and construct factor/structural equation models for advanced analysis and insight generation.

Subject Name: Tableau For Business Analytics (TBA)

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1. Define Tableau's basic features, chart types, and functionalities for data visualization, understanding its role in representing data. 2. Express data exploration, storytelling principles in Tableau, and demonstrate comprehension of the Crisp-DM framework for data analysis. 3. Utilize Tableau for data manipulation, visualization, and storytelling to extract insights, applying techniques for engaging data narratives. 4. Analyze data visualization requirements, selecting appropriate Tableau techniques, and evaluating their effectiveness in conveying insights. 5. Critically assess Tableau visualizations for clarity, accuracy, and communication effectiveness, while evaluating its strengths and limitations in diverse business contexts. 6. Design advanced Tableau visualizations to tackle specific business challenges, generating hypotheses from data analysis and translating insights into actionable strategies.

Subject Name: Marketing Management (MM)

Statements: Course Outcomes: On successful completion of the course, the Students will demonstrate a) Understand the concepts and functions of marketing. b) Analyse marketing environment impacting the business. c) Segment the market and understand the consumer behaviour d) Describe the 4 p’s of marketing and also strategize marketing mix. e) Understand STP and Marketing Research.

Subject Name: Behavioural Sciences and Human Resource Management (BS & HRM)

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1. Identify key OB concepts, theories, and their historical evolution, recognizing their relevance in diverse organizational contexts. 2. Explain the significance of OB, interpreting how perception and work-related attitudes influence behavior, while summarizing the core elements of individual and group dynamics. 3. Apply principles of group dynamics to enhance team performance, adeptly implementing HR planning and recruitment strategies, and utilizing diverse training methods for effective employee development. 4. Analyze group dynamics to identify areas of synergy and dysfunction, examine the interconnections between motivation and other OB processes, and break down components of compensation systems. 5. Assess HR strategy effectiveness across varied organizational settings, critically evaluate different training methods' potential to enhance employee performance, and evaluate and address motivational challenges within organizations. 6. Devise a comprehensive resource management strategy to cultivate high-performance teams, craft customized compensation strategies aligned with organizational objectives, and generate innovative proposals integrating motivation theories.

Subject Name: Corporate Finance (CF)

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1. Outline fundamental financial management concepts, such as the components of the financial system, basics of valuation, and principles of time value of money. 2. Demonstrate comprehension of financial management principles, including the significance of financial management in business, the relationship between risk and return, and the impact of financing decisions on capital structure and valuation. 3. Utilize financial management concepts in practical scenarios, including analyzing financial data, assessing different funding sources, calculating cost of capital, and employing capital budgeting techniques for investment decisions. 4. Evaluate financial information to assess company performance, conduct financial statement analysis, and critically analyze capital structure theories regarding firm value maximization. 5. Assess financial strategies and decisions, including the impact of financing options on cost of capital and capital structure, evaluating investment proposals, and examining the effectiveness of working capital management policies. 6. Synthesize financial management concepts to develop comprehensive financial plans, design optimal capital structures, and construct investment portfolios tailored to meet specific financial objectives, considering risk tolerance and market conditions.

Subject Name: Data Analysis using SPSS (DA_SPSS)

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1. Recall SPSS features, data import steps, and manipulation commands for effective data handling. 2. Classify Grasp measurement scales, interpret descriptive statistics, understand hypothesis testing logic, and differentiate analysis techniques in SPSS. 3. Apply data manipulation, descriptive statistics, and hypothesis testing techniques effectively in SPSS. 4. Analyze hypothesis test outcomes, evaluate assumptions, and extract insights from various analysis techniques in SPSS. 5. Assess hypothesis test outcomes, validity of factor analysis, model fit, and method strengths/limitations in SPSS. 6. Develop SPSS syntax, visually represent data, design research studies, and construct factor/structural equation models for advanced analysis and insight generation.

Subject Name: Business Research & Analytics (BRA)

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1. Identify various types research methodologies and components of research problems and hypotheses. 2. Explain research processes and understand research designs and associated errors. 3. Apply research design knowledge to choose methodologies and employ data collection methods effectively. 4. Analyze measurement scales and evaluate questionnaire designs for suitability in research. 5. Assess data analysis techniques and critique research reports for structure and clarity. 6. Develop research proposals and craft well-structured reports with actionable recommendations.

Subject Name: Digital Designing Skill and Digital Marketing (DDS & DM)

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1. Recall and recognize fundamental concepts and techniques related to market segmentation and analytics. 2. Demonstrate comprehension of the underlying principles and significance behind target segment selection and customer growth tracking. 3. Utilize various segmentation techniques and analytics tools to solve real-world marketing challenges effectively. 4. Evaluate and interpret campaign performance data using web analytics, social media metrics, and sentiment analysis. 5. Critically assess the effectiveness of segmentation strategies, analytics tools, and campaign performance metrics. 6. Synthesize insights from analytics to design innovative marketing strategies, customer acquisition plans, and market mix models.

Subject Name: Employment Enhancement Skills (EES)

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1. Identify and enumerate the key components and formats of essential placement documents, including resumes, cover letters, and job application emails/letters. 2. Articulate the purpose and distinctions among various types of placement documents and their specific roles in the job application process. 3. Create and customize placement documents such as resumes, cover letters, and job application emails/letters based on job descriptions and industry standards. 4. Examine job descriptions to identify key skills and qualifications, and adjust placement documents accordingly. 5. Evaluate the effectiveness and professionalism of placement documents and interview performance using established evaluation criteria. 6. Develop comprehensive placement portfolios that include resumes, cover letters, and other relevant documents, incorporating advanced elements like video resumes and LinkedIn profiles.

Subject Name: Fundamentals of Machine Learning (FML)

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1. Recognize foundational supervised learning concepts and methods, including regression, classification, model evaluation, and advanced topics like time series analysis and clustering. 2. Identify principles behind various supervised learning techniques such as linear regression, logistic regression, decision trees, and ensembles, and identify appropriate applications for each. 3. Implement linear regression, logistic regression, decision trees, and ensemble methods on datasets to make predictions and solve real-world problems. 4. Evaluate supervised learning model performance using relevant metrics, and compare different model selection and optimization techniques to understand their impact on performance. 5. Assess the effectiveness of supervised learning approaches in solving specific prediction tasks, considering model complexity, interpretability, and performance metrics. 6. Develop advanced supervised learning models, such as support vector machines, neural networks, and gradient boosting, for complex prediction tasks, and innovate solutions through feature engineering and novel algorithmic approaches.

Subject Name: Supply Chain And Logistics Analytics (SC & LA)

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1. Identify the fundamental concepts and terminology in Supply Chain Analytics, including key issues and the role of operations management within supply chains. 2. Describe the significance of supply chain analytics in managing the flows of materials, money, information, and ownership, highlighting how these elements enhance the overall efficiency and effectiveness of a supply chain. 3. Utilize forecasting and planning techniques to generate precise demand forecasts and develop effective inventory plans that optimize procurement and logistics operations in a supply chain. 4. Examine supply chain networks using analytical tools and techniques to assess network planning and design logistics networks through heuristics or optimization methods, taking into account the roles of 3PL and 4PL logistics providers. 5. Assess various supply chain strategies and analytics methods to determine their strengths and weaknesses, identifying the most effective approaches for specific supply chain challenges and scenarios. 6. Develop innovative solutions for complex supply chain issues by integrating operations management principles with advanced supply chain analytics techniques, with a focus on network planning, procurement optimization, and logistics analytics.

Subject Name: HR Analytics (HRA)

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1. Recall and recognize key HR analytics concepts and statistical methods, like indicators, metrics, and regression analysis. 2. Comprehend the significance of HR analytics in decision-making, explain the role of workforce analytics in talent management, and interpret statistical analysis outcomes in HR contexts. 3. Apply statistical methods and HR analytics tools effectively to analyze data, forecast workforce needs, and implement performance management techniques. 4. Analyze HR data to identify trends and correlations guiding strategic decisions, evaluate retention analytics approaches, and assess compensation models for informed decision-making. 5. Judge the effectiveness of HR analytics in addressing organizational challenges, assess the reliability of HR metrics, and evaluate ethical implications of HR data usage. 6. Design HR analytics frameworks tailored to organizational needs, develop comprehensive workforce planning strategies, and innovate solutions to HR challenges using advanced analytics techniques.

Subject Name: Summer Internship Programme 6 to 8 Weeks after First MBA-I (SIP)

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1. Recall foundational MBA theories and concepts applicable to their industry during SIP and grasp organizational basics. 2. Comprehend SIP project objectives, scope, and rationale within organizational and industry contexts; explain methodologies used. 3. Utilize MBA knowledge to address real-world organizational challenges in SIP; employ appropriate research methods for data analysis. 4. Evaluate organizational structures and strategies, identifying strengths, weaknesses, and proposing actionable recommendations from SIP findings. 5. Assess effectiveness of SIP methodologies in meeting objectives and analyze its impact on the organization for improvement and future research. 6. Develop comprehensive SIP reports communicating project details and innovative solutions, drawing insights from real-world organizational challenges.

Academy Year Title Download
2022-2023 Integrated MBA in Business Intelligence Syllabus

Gujarat University

Online Admission
Apply Information