Program

I-MBA in Advertising and Public Relations (I-MBA APR)

Program Code

IMBAAPR

Level

5 Years Integrated

Duration

5 Year

Department name

Department of Business Intelligence
Semester Sr no CourseCode Course CourseCredit
Sem-1 1 APR_BBA_AECC-1 English/MIL Communication (EC) 4
Sem-1 2 APR_BBA_CC-101 Fundamental of Management (FM) 4
Sem-1 3 APR_BBA_CC-102 Foundation of Accounting (FA) 4
Sem-1 4 APR_BBA_CC-103 Forms of Business Organization (FOBO) 4
Sem-1 5 APR_BBA_CC-104 Basic Mathematics (BM) 4
Sem-1 6 APR_BBA_PSVV-1 Contemporary Issues in Management (CIM)  4
Sem-10 1 APR_MBA 401 Summer Internship Programme 6 to 8 Weeks after First MBA-I (SIP) 4
Sem-10 2 APR_MBA_402 Special Study Report (SSR) 4
Sem-10 3 APR_MBA_403 On-site Project Training / On Job Training 4 to 5 Months (Long Term) Dissertation Project Report (DPR) 4
Sem-2 1 APR_BBA_AECC-2 Environmental Science (ES) 4
Sem-2 2 APR_BBA_CC-105 Principles of Economics -I –Micro (PoE-I)  4
Sem-2 3 APR_BBA_CC-106 Foundation of Statistics-I  (FoS-I) 4
Sem-2 4 APR_BBA_CC-107 Financial Statement Analysis  (FSA)  4
Sem-2 5 APR_BBA_CC-108 Growth and Structure of Industries  (GSI)  4
Sem-2 6 APR_BBA_PSVV-2   Project – Company Analysis  (PCA)  4
Sem-3 1 APR_BBA_SEC_1 Critical Thinking for Manager (CTM) 4
Sem-3 2 APR_BBA_SEC_1 Health & Fitness Management (HFM) 4
Sem-3 3 APR_BBA_SEC_1 Yoga and Wellness (YW)  4
Sem-3 4 APR_BBA_SEC_1 Computer Fundamentals  (CF) 4
Sem-3 5 APR_BBA_CC-201 Principles of Economics-II-Macro (PoE-II) 4
Sem-3 6 APR_BBA_CC-202 Foundation of Statistic-II (FoS-II) 4
Sem-3 7 APR_BBA_CC-203 Cost Accounting (CA) 4
Sem-3 8 APR_BBA_CC-204 Taxation And Law (T& L) 4
Sem-3 9 APR_BBA_PSVV-3       Project on Special Studies (PSS) 4
Sem-4 1 APR_BBA_SEC_2 Recreation & Leisure Time Management (RLTM) 4
Sem-4 2 APR_BBA_SEC_2 Learning from World Leaders (LFWL) 4
Sem-4 3 APR_BBA_SEC_2 Human Values & Ethics (HVE) 4
Sem-4 4 APR_BBA_SEC_2 E-commerce (E-Com)  4
Sem-4 5 APR_BBA_CC-205 Operation Research (OR) 4
Sem-4 6 APR_BBA_CC_206 Business Environment (BE)  4
Sem-4 7 APR_BBA_CC_207 Company Accounts (CA)  4
Sem-4 8 APR_BBA_CC_208 Business Research Method (BRM)  4
Sem-4 9 APR_BBA_PSVV-4       ICE Project (ICEP)  4
Sem-5 1 APR_BBA_SEC_3 Stress Management (SM) 4
Sem-5 2 APR_BBA_SEC_3 Foreign Language (FL) 4
Sem-5 3 APR_BBA_SEC_3 Financial Software Package (FSP) 4
Sem-5 4 APR_BBA_SEC_3 Disaster Management (DM) 4
Sem-5 5 APR_BBA_CC-301 Marketing Management (MM)  4
Sem-5 6 APR_BBA_CC-302 Financial Management (FM) 4
Sem-5 7 APR_BBA_CC- 303 Human Resources Management (HRM)  4
Sem-5 8 APR_BBA_CC-304 Production and Operation Management (POM)  4
Sem-5 9 APR_BBA_PSVV-5   Feasibility Analysis Report (FAR)  4
Sem-6 1 APR_BBA_SEC-4 Learning from Great Indian Thinkers (LFGIT)/ 4
Sem-6 2 APR_BBA_SEC-4 Research Software Package (RSP) 4
Sem-6 3 APR_BBA_SEC-4 Personality Development & Soft Skills (PDSS)  4
Sem-6 4 APR_BBA_SEC-4 Indian Heritage & Culture (IH&C)  4
Sem-6 5 APR_BBA_CC-305 Fundamentals of Advertising (FoA) 4
Sem-6 6 APR_BBA_CC-306 Fundamentals of Public relations (FoPR) 4
Sem-6 7 APR_BBA_CC-307 Fundamentals of Digital Marketing (FoDM)  4
Sem-6 8 APR_BBA_CC-308  Direct Marketing & Event Management (DM & EM)  4
Sem-6 9 APR_BBA_PS-6 Comprehensive Project (CP) 4
Sem-7 1 APR_MBA_101 Principles of Management (PoM) 4
Sem-7 2 APR_MBA_102 Financial Accounting for Managers (FAM) 4
Sem-7 3 APR_MBA_103 Business Communications & Etiquettes (BCE) 4
Sem-7 4 APR_MBA_104 Information Systems for Management (ISM) 4
Sem-7 5 APR_MBA_105 Applied Statistics for Decision Making (ASDM) 4
Sem-7 6 APR_MBA_106 Integrated Marketing Communications 4
Sem-7 7 APR_MBA_107 Principles of Advertising Management 4
Sem-7 8 APR_MBA_108 Fundamental of Consumer Behavior 4
Sem-8 1 APR_MBA_201 Advanced Marketing Management (AMM) 4
Sem-8 2 APR_MBA_202 Behavioural Sciences and Human Resource Management (BS & HRM) 4
Sem-8 3 APR_MBA_203 Corporate Finance (CF) 4
Sem-8 4 APR_MBA_204 Marketing Research  4
Sem-8 5 APR_MBA_205 Mass Communication 4
Sem-8 6 APR_MBA_206 Client Servicing & Account Planning 4
Sem-8 7 APR_MBA_207 Creative Writing 4
Sem-8 8 APR_MBA_208 Computer Graphics 4
Sem-9 1 APR_MBA_301 Corporate Communication 4
Sem-9 2 APR_MBA_302 Commercial Designing 4
Sem-9 3 APR_MBA_303 Advertising and PR Research 4
Sem-9 4 APR_MBA_304 Media Planning 4
Sem-9 5 APR_MBA_305 Product  and Brand Management  4
Sem-9 6 APR_MBA_306 Audio-Visual Production 4
Sem-9 7 APR_MBA_307 Rural & Retail Marketing 4
Sem-9 8 APR_MBA_308 Marketing Strategies 4
Intake
Eligibility Criteria
  • Qualification : HSC - Commerce || Subject : Commerce || Percentage : 50
  • PO1: Programme Outcomes (POs): At the end of the MBA (Integrated) programme the learner will possess the- •Generic and Domain Knowledge- Ability to articulate, illustrate, analyze, synthesize and apply the knowledge of principles and frameworks of Management and allied domains to real world complex business issues. •Problem Solving and Innovation- Ability to Identify formulate and provide innovative solution frameworks to real world complex business and social problems by systematically applying modern quantitative and qualitative problem solving tools and techniques. •Critical Thinking- Ability to conduct investigation of multidimensional business problems using research based knowledge and research methods to arrive at data driven decisions. •Effective Communication- Ability to effectively communicate in cross, cultural settings in technology mediated environments, especially in the business context and with society at large. •Leadership and Team Work- Ability to collaborate in an organizational context and across organizational boundaries and lead themselves and others in the achievement of organizational goals and optimize outcomes for all stakeholders. •Global Orientation and Cross- Cultural Appreciation, Ability to approach any relevant business issues from a global perspective and exhibit an appreciation of Cross Cultural aspects of business and Management. •Entrepreneurship- Ability to identify entrepreneurial Oporto Module ies and leverage managerial and leadership skills for founding, leading and managing startups as well as professionalizing and growing family businesses. •Environment and Sustainability- Ability to demonstrate knowledge of and need for sustainable development and assess the impact of managerial decisions and business priorities on the societal, economic and environmental aspects. •Social Responsiveness and Ethics - Ability to exhibit a broad appreciation of the ethical and value underpinnings of managerial Social Responsiveness and Ethics , choices in a political, cross, cultural, globalized, digitized, socioeconomic environment and distinguish between ethical and unethical behaviors and act with integrity.
  • PSO1: Programme Specific Outcomes (PSOs): It is expected that Institutes define the PSOs for each specialization. PSOs shall also vary based upon the customized combination of Generic Core, Generic Elective, Subject Core, Subject Elective, Foundation, and Enrichment and Alternative Study Credit Courses that they offer. Graduate Attributes (GAs), at the end of the MBA programme the learner shall exhibit: GA1. Managerial competence GA2. Knowledge of Business, Management and Emerging Technologies GA3. Global orientation GA4. Proficiency in Communication, Collaboration, Teamwork and Leadership GA5. Competence in Creativity and Innovation GA6. Research and Business Intelligence GA7. Inter-cultural competence/ communication GA8. Problem solving and decision making GA9. Entrepreneurship and Intrapreneurship Orientation GA10. Cross, functional and Interdisciplinary Orientation GA11. Professionalism, Ethical, ValuesOriented and Socially responsible behavior GA12, Results Orientation
Subject Name: English/MIL Communication (EC)

Statements: Course Outcomes: After successful completion of this course, students will be able to know requisite English speaking skills in corporate world along with basic understanding of grammar. Through reading text ,they will be able to imbibe skills of comprehending text.

Subject Name: Fundamental of Management (FM)

Statements: Course Outcomes: After successful completion of this course, students will be familiar with basic concepts of management. They will also be able to understand fundamentals insights about decision making as well as departmentation and how delegation of authority is done throughout an organization.

Subject Name: Foundation of Accounting (FA)

Statements: Course Outcomes: After successful completion of this course, following outcomes will be achieved: a) An understanding of basic concepts of accounting like debit credit rules, types of accounting etc. b) Ability to examine various transactions could be termed as accounting ones. c) Ability to analyse various final accounts of trading and non-trading concerns. d) Ability to understand the software TALLY.

Subject Name: Forms of Business Organization (FOBO)

Statements: Course Outcomes: After successful completion of this course, following outcomes will be achieved: a) An understanding of the types and forms of business. b) Ability to examine Consumer Behaviour in various environment. c) Ability to differentiate between public ltd. Company and private ltd. Company. d) Ability to understand horizontal, vertical business combinations. e) An understanding of business meetings, agendas and minutes in business meetings.

Subject Name: Basic Mathematics (BM)

Statements: Course Outcomes: After successful completion of this course, following outcomes will be achieved: a) The Understanding of the basic concepts of business maths and apply them to create solve and interpret application problems in business b) Ability to solve problems on various types of equation. c) Ability to solve problems on Matrices and execute the laws of indices, law of logarithm and evaluate them. d) Ability to apply the concept of simple interest and compound interest bills discounted etc. and apply them in day-to-day life. e) Ability to solve problems on Arithmetic progression, Geometric progression and construct logical application of these concepts.

Subject Name: Contemporary Issues in Management (CIM) 

Statements: Course Outcomes: After successful completion of this course, students will be able to understand contemporary questions that are being faced by the corporates and how management plays a vital role in overcoming such issues. Also, different domains of management are touched here to make students understand usage of management.

Subject Name: Environmental Science (ES)

Statements: Course Outcomes: After successful completion of this course, following outcomes will be achieved: An ability to understand environmental resources i.e. renewable and non-renewable. An ability to know ecosystems with bio-diversity. An understanding of vitality of environment in current time in a society as a whole.

Subject Name: Principles of Economics -I –Micro (PoE-I) 

Statements: Course Outcomes: After successful completion of this course, following outcomes will be achieved: An understanding of economics having concepts of economic systems. An ability to comprehend basic theories of economics i.e. theory of demand, theory of supply and distribution. How economics of a country plays role in the growth of the country will also be an ability of students to describe.

Subject Name: Foundation of Statistics-I  (FoS-I)

Statements: Course Outcomes: After successful completion of this course, following outcomes will be achieved: • Students will formulate complete, concise, and correct mathematical proofs. • Students will frame problems using multiple mathematical and statistical representations of relevant structures and relationships and solve using standard techniques. • Students will create quantitative models to solve real world problems in appropriate contexts. • Students will effectively use professional level technology tools to support the study of mathematics and statistics. • Students will clearly communicate quantitative ideas both orally and in writing to a range of audiences.

Subject Name: Growth and Structure of Industries  (GSI) 

Statements: Course Outcomes: After successful completion of this course, following outcomes will be achieved: An understanding of different industries of economy. An ability to analyze current stages of different Indian Industries and Services. An ability to assess the emerging issues in Industrial and Service Sector and how to overcome.

Subject Name: Project – Company Analysis  (PCA) 

Statements: Course Outcomes: After successful completion of this course, following outcomes will be achieved: Students will be able to understand internal and external factors affecting business. They will also be able to analyse Business Process Modelling for a particular firm/business. They will also get an ability to identify strength, weakness, opportunities and threats of a business.

Subject Name: Critical Thinking for Manager (CTM)

Statements: Course Outcomes: After successful completion of this course, students will be able to differentiate between scientific thinking and critical thinking. They will also be able to understand observational techniques along with its impact. They will also be able to identify information block, biases and will also be able to identify the writing structure.

Subject Name: Health & Fitness Management (HFM)

Statements: Course Outcomes: After successful completion of this course, students will be able to understand the important role of a positive health lifestyle in India. They will also be able to get idea about various aerobic exercise. Significance of flexibility will also become one of the outcomes for students with knowledge of individual fitness programme development.

Subject Name: Yoga and Wellness (YW) 

Statements: Course Outcomes: After successful completion of this course, students will be able to understand the important role of a positive health lifestyle in India. They will also be able to get idea about various aerobic exercise. Significance of flexibility will also become one of the outcomes for students with knowledge of individual fitness programme development.

Subject Name: Computer Fundamentals  (CF)

Statements: Course Outcomes: After successful completion of this course, students will be able to operate computer with basic knowledge of computer. They will also be able to understand various jargons of computer literates. They will also get knowledge about internet and its applications in routine life and how without internet, in real life, no work can be done smoothly. They will also be able to understand the usage of MS Word, MS Excel which are common software used in real work scenario.

Subject Name: Principles of Economics-II-Macro (PoE-II)

Statements: Course Outcomes: After successful completion of this course, following outcomes will be achieved: An understanding of macro economics with meaning of National Income . An ability to comprehend basic theories of economics i.e. income and employment along with inflation. An ability to understand various policies of central bank of India like fiscal policy, monetary policy. An ability to identify reason behind in-equilibrium in Balance of Payments.

Subject Name: Foundation of Statistic-II (FoS-II)

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1 demonstrate understanding of the basic body of knowledge associated with elementary probability and statistics; 2 demonstrate the capability to solve problems in accordance with the basic theories and concepts in the following areas of sampling distribution. 3.while demonstrating a reasonable level of skill incalculation and manipulation of the material: interpretation of data, conditional probability, discrete and continuous probability distributions, hypothesis testing and confidence intervals;

Subject Name: Cost Accounting (CA)

Statements: Course Outcomes: On successful completion students will be able to: • Understand various costing systems • Analyse and provide recommendations to improve the operations of organisations through the application of Cost accounting techniques • Evaluate the costs and benefits of different conventional and contemporary costing systems • Differentiate methods of schedule costs as per unit of production • Apply cost accounting methods for both manufacturing and service industry

Subject Name: Taxation And Law (T& L)

Statements: Course Outcomes: After successful completion of this course, the students will also be able to understand the concept of tax along with its laws regarding taxation of inter-state goods and services tax. They will also be able to know the Income Tax Act basic and how individual and other parties in a country are taxed by the department. They will also be able to know concepts of TDS and residential status of an individual in view of its taxability. They will be able to understand intra state goods and services tax too.

Subject Name: Project on Special Studies (PSS)

Statements: Course Outcomes: After successful completion of this course, students will be able to identify the contemporary topics and how a report is prepared to present. They will enhance their reporting as well as presenting skills through this project study.

Subject Name: Recreation & Leisure Time Management (RLTM)

Statements: Course Outcomes: After successful completion of this course, students will be able to design and manage their leisure time. They will also be able to understand the importance of recreational services for individuals. They will learn different skills of time management to have a smooth and stress-free lifestyle. They will also be able to comprehend the significance of sports for different individuals.

Subject Name: Learning from World Leaders (LFWL)

Statements: Course Outcomes: After successful completion of this course, students will be able to understand different leadership ideas and innovations from the great world thinkers. They will also be able to know how leaders had reacted in various situations to face different situations. They will be able to put those learning from great world leaders into practise. Total Hours: 40

Subject Name: Human Values & Ethics (HVE)

Statements: Course Outcomes: After successful completion of this course, students will be able to understand how to work in corporate world. They will also be able to identify the process of universal human values and how they can create harmony to live in a natural way. They will also be able to describe which human behaviour will benefit society as large and nature too.

Subject Name: E-commerce (E-Com) 

Statements: Course Outcomes: After successful completion of this course, students will be able to understand how businesses are run in electronic form. They will also get knowledge about different models of e-commerce. They will also be able to explain different technologies used in e-commerce. They will also be able to receive the legal position of digital signatures in e-commerce. They will be able to differentiate between traditional and e-commerce businesses.

Subject Name: Operation Research (OR)

Statements: Course Outcomes: After successful completion of this course, students will be able to : • 1. formulate and solve problems as networks and graphs. • 2. formulate and solve problems as networks and graphs. • 3. set up decision models and use some solution methods for nonlinear optimization problems • 4. propose the best strategy using decision making methods under uncertainty and game theory

Subject Name: Business Environment (BE) 

Statements: Course Outcomes: After successful completion of this course, Students would be acquainted with business objectives, dynamics of business and environment, various types of business environment and its analysis.. They would also be acquainted about development of various acts applicable to business in India. Students would describe and discuss Corporate Social Responsibility, Corporate Governance and Business Ethics. Students would be acquainted with various strategies of Global Trade. They would also discuss Foreign Trade in India, Foreign Direct Investments and its implications on Indian Industries.

Subject Name: Company Accounts (CA) 

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1) Acquire the knowledge in company accounts such as meaning of a company, characteristics of a company, definition of shares, debentures, underwriting and goodwill, types of shares, bonus share, right share and underwriting, liquidation, 2) Understand the accounting treatment in issue of shares at par premium and discount, issues of debenture, managerial remuneration, calculation of goodwill and shares and liquidator’s statement of affairs, 3) Develop the application skills to computation of pro-rate allotment, redemption of preference shares, profit and loss account and preparation of balance sheet of companies. 4) Evaluate the techniques for human resource accounting as well as inflation accounting. 5) Gain confidence in preparation of company accounts in new format with recent development in accounting like environmental accounting etc.

Subject Name: Business Research Method (BRM) 

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1) understand and comprehend the basics in research methodology and applying them in research/ project work 2) select an appropriate research design, and to take up and implement a research project/ study. 3) develop skills in qualitative and quantitative data analysis and presentation. 4) demonstrate the ability to choose methods appropriate to research objectives.

Subject Name: ICE Project (ICEP) 

Statements: Course Outcomes: After successful completion of this course, students will be able to identify the contemporary topics and how a report is prepared to present. They will enhance their reporting as well as presenting skills through this project study.

Subject Name: Stress Management (SM)

Statements: Course Outcomes: After successful completion of this course, students will be able to understand the concept of stress. They will also be able to know the different types of stress in routine life and will also be able to cope up with them with various available strategies.

Subject Name: Foreign Language (FL)

Statements: Course Outcomes: After successful completion of this course, students will be able to get fundamental knowledge about a foreign language that will become an additional advantage in their future career. They will be able to communicate at global level through this outcome.

Subject Name: Financial Software Package (FSP)

Statements: Course Outcomes: After successful completion of this course, students will be able to understand the concept of ERP 9. They will be able to give voucher entries in Tally. They will also be able to know the various inventory vouchers and how they will be given entries in Tally. They will be able to practically put their accounting and financial knowledge into practice with the aid of Tally in real corporate work.

Subject Name: Disaster Management (DM)

Statements: Course Outcomes: After successful completion of this course, students will be able to understand the concept of disaster. They will also be able to identify various factors that lead to disaster. They will be able to know the role of disaster management agencies at the time of disaster. They will also be able to identify the recent developing disaster concepts with techniques of mitigation of disaster management.

Subject Name: Marketing Management (MM) 

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1) explain the significance of basic concept, importance & functions of Management Accounting. 2) illustrate the Vertical format of financial statements, and also tools of financial analysis such as Trend Analysis, Comparative Analysis and Common Size Statement. 3) calculate the various ratios and would be able to discuss the significance and use of the various ratios. 4) be able to prepare cashflow statements using Indirect method. 5) calculate the estimated working capital requirement of the entity.

Statements: Course Outcomes:On successful completion of the course, the Students will demonstrate a) Understand the concepts and functions of marketing. b) Analyse marketing environment impacting the business. c) Segment the market and understand the consumer behaviour d) Describe the 4 p’s of marketing and also strategize marketing mix. e) Understand STP and Marketing Research.

Subject Name: Financial Management (FM)

Statements: Course Outcomes: After successful completion of this course, students will be able to explain the concept of fundamental financial concepts, especially time value of money. They will be able to apply risk management and derivatives.. They will also be able to analyze the main ways of raising capital and their respective advantages and disadvantages in different circumstances. They will also be able to understand different dividend theories.

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1) Describe the effects of decision making of finance manager on shareholders wealth maximization. 2) Analyze the role of time value of money and its use for valuing asset and have a thorough understanding of financial statements be able to evaluate and analyze cash flows statements. 3) Interpret and illustrate the investment, financing and dividend policy decision making in an organization. 4) Recall different procedures in deciding the best alternatives out of various alternatives. 5) Appraise different capital budgeting methods and their applications. 6) Examine the working capital needs and financing of the firm and apply methods to measure the operating efficiency of business.

Subject Name: Human Resources Management (HRM) 

Statements: Course Outcomes: After successful completion of this course, the students will be able to identify the importance of human resources and their effective management in organizations and demonstrate a basic understanding of different tools used in forecasting and planning human resource needs. They will also be able to understand concept of recruitment to development of human resource in the organization.

Subject Name: Production and Operation Management (POM) 

Statements: Course Outcomes: After successful completion of this course, the students will be able to understand the knowledge on core features of the operations and production management function at the operational and strategic levels, specifically the relationships between people, process, technology, productivity and quality and how it contributes to the competitiveness of firms.They will develop an integrated framework for strategic thinking and decision making to analyse the enterprise as a whole with a specific focus on production delivery processes.They will also be able to provide qualitative products through usage of quality management concept.

Subject Name: Feasibility Analysis Report (FAR) 

Statements: Course Outcomes: On successful completion of the course, students will be able to: • Design the framework for a sound project feasibility study. • Conduct a simple marketing feasibility study. • Determine the components of the technical feasibility study. • Conduct financial analysis to determine the viability of the project. • Being capable to identify the major sources of project capital structure and the characteristics of each source. • Identify the scope of the project environmental impact study, project organization study, and legal study. • Illustrate the need to determine the project impact on the national economy and society

Subject Name: Learning from Great Indian Thinkers (LFGIT)/

Statements: Course Outcomes: After successful completion of this course, the students will be able to understand different lessons from the Mahabharata, the Ramayana and Bhagvad Gita. They will also be able to know great life stories of Modern India and how Indian Leaders were. They will also learn life lessons from the life stories of Philosophers from all eras.

Subject Name: Research Software Package (RSP)

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1) To understand basic functions of research software package for managing variables and generate descriptive statistics to describe the data and analyze data through graphs and charts. 2) To test differences in sample means. 3) To operate SPSS software. 4) To Identifyrelationships between variables and develop models for predicting dependent variables on the basis of independent variables.

Subject Name: Personality Development & Soft Skills (PDSS) 

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1) understand, analyse develop and exhibit accurate sense of self. 2) think critically. 3) demonstrate knowledge of personal beliefs and values and a commitment to continuing personal reflection and reassessment.

Subject Name: Indian Heritage & Culture (IH&C) 

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1) be capable of studying historical topics independently; 2) develop the ability to locate a variety of historic source materials in the library and other locations; 3) be able to organize an oral presentation on a historical subject; 4) present their work in class using appropriate methods and means of presentation.

Subject Name: Fundamentals of Advertising (FoA)

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1) Demonstrate an understanding of the overall role advertising plays in the business world 2) Demonstrate an understanding of advertising strategies. 3) Identify and understand the various advertising media. 4) Demonstrate an understanding of how an advertising agency operates.

Subject Name: Fundamentals of Public relations (FoPR)

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1) Demonstrate an understanding of key elements within the practice of public relations. 2) Effectively apply public relations organizational structure, workflow and practice. 3) Demonstrate mastery of effective research and writing for press releases, speeches, and social media posts for various audiences. 4) Create and develop campaigns that utilize convergence and/or digital media to strategically reach publics.

Subject Name: Comprehensive Project (CP)

Statements: Course Outcomes: After successful completion of this course, the students will be able to implement project management knowledge, processes, lifecycle and the embodied concepts, tools and techniques in order to achieve project success.

Subject Name: Integrated Marketing Communications

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1) Quickly understand a company and its marketing communications activities 2) Present a brief verbal presentation 3) Thoroughly describe a range of media and methods available to marketers 4) Clearly argue a point of view regarding marketing communications 5) Show that they are thinking like a marketer 6) Prepare a Marketing Communication Brief for creative

Subject Name: Advanced Marketing Management (AMM)

Statements: Course Outcomes: After completion of this course, the students will be able to understand marketing management concepts along with marketing environment and Marketing Information systems. They will also be able to analyse buying behaviour of consumers with getting knowledge about managerial ethics while practising marketing. They will also learn about integrated marketing communication channels that are being offered globally

Subject Name: Behavioural Sciences and Human Resource Management (BS & HRM)

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1) Gain knowledge about organizational development process. 2) Change and develop organizations. 3) Become better understanding of the change management model. 4) Possess skills needed to develop an action plan for the development process. Total Hours: 40

Subject Name: Client Servicing & Account Planning

Statements: Course Outcomes: After successful completion of this course, the students will be able to: 1) keep track of market trends, the industry and the client’s competition 2) know how to utilize all this information to the client’s advantage. 3) create mutual value creation for the customer and company 4) formulate market oriented strategic planning for new business.

Subject Name: Creative Writing

Statements: articles, features, Press Releases and film reviews. Course Outcomes: After successful completion of this course, the students will be able to: 1) understand of literary composition and actively engages them in the craft and practice of creative writing. 2) read literature as writers, paying particular attention to voice, style, form, language, and technique. 3) develop a skill of writing editorials effectively. 4) transform their writing skill into a commercial writing skill.

Subject Name: Computer Graphics

Statements: Course Outcomes: After successful completion of this course, students will be able to: 1) Understand the basics of computer graphics, different graphics systems and applications of computer graphics. 2) Discuss various algorithms for scan conversion and filling of basic objects and their comparative analysis. 3) Use of Photo Shop software and its allied.

Subject Name: Commercial Designing

Statements: Course Outcomes: After successful completion of this course, students will be able to: 1) Understand the aesthetic sensibility of design. 2) Commercialize their skill of designing logo, business card, etc. 3) Utilize various packaging designs to meet corporate needs. 4) Differentiate between social and commercial design.

Subject Name: Advertising and PR Research

Statements: Course Outcomes: After successful completion of this course, students will be able to: 1) Understand research and its allied topics 2) Design questionnaire for research purpose. 3) Utilize research skills in advertising for corporates. 4) Gather information for research and analyze the same with the help of SPSS through different testing methods.

Subject Name: Media Planning

Statements: Course Outcomes: After successful completion of this course, students will be able to: 1) perceive about Media Planning, Strategy and Management with reference to current business scenario 2) absorb the information related to the basic characteristics of all media to ensure most effective use of advertising budget. 3) comprehend an insight on Media Planning, Budgeting, Scheduling and Evaluating the Different Media Buys 4) analyze international and domestic marketing and media metrics.

Subject Name: Audio-Visual Production

Statements: Course Outcomes: After successful completion of this course, students will be able to: 1) Plan and prepare for audio-visual (AV) productions 2) Produce short AV projects using digital equipment 3) Edit AV projects with computer software 4) Contrast and transfer media formats 5) Market and promote AV projects 6) Control AV productions 7) Operate computers to manage AV production files

Subject Name: Summer Internship Programme 6 to 8 Weeks after First MBA-I (SIP)

Statements: Course Outcomes: 1) Student is able to construct the company profile by compiling the brief history, management structure, products / services offered, key achievements and market performance for his / her organization of internship. 2) For his / her organization of internship, the student is able to assess its Strengths, Weaknesses, Opportunities and Threats (SWOT). 3) Student is able to determine the challenges and future potential for his / her internship organization in particular and the sector in general. 4) Student is able to test the theoretical learning in practical situations by accomplishing the tasks assigned during the internship period. 5) Student is able to apply various soft skills such as time management, positive attitude and communication skills during performance of the tasks assigned in internship organization. 6) Student is able to analyze the functioning of internship organization and recommend changes for improvement in processes

Subject Name: Special Study Report (SSR)

Statements: Course Outcomes: After successful completion of this project, the students will be able to: 1) utilise the tools and techniques learned during MBA course 2) identify recent/latest development in management areas 3) understand an industry chosen a project report on 4) analyze the industry data and present findings effectively.

Academy Year Title Download
2022-2023 Integrated MBA in Advertising and Public Relations

Gujarat University

Online Admission
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